I am a Senior level Project Manager of Global Consumer Insight & Market Intelligence with a vast experience in FMCG/OTC and the Service Industry (B2B).
After working a long time as employee for mayor marketing teams like for Ipsos, SC Johnson, Nestle and Reckitt Benckiser I decided to continue offering my expertise as independent contractor.
You can contract me for:
a) Data Science. This means you own a database or we build one (specific through your past data or through surveys), and you need to apply statistical analysis to squeeze information / insights out of it. It might be you want to explore or to test / assess certain hypothesis or to support go-no go decisions. You might want to understand relationships (regressions and correlations) that enables you to predict a future value, or you want to segment information (your clients) into similar clusters or factors or you want to compare different statistics (like Purchase Intend) if they differ significantly from each other.
Data Science enables you to be super creative in using fact based outcomes to minimise risks of taking the wrong decision, or to check if your decisions have hit the right path. As example a client asked me to measure "Inclusive Culture". We defined the theory (what makes a culture inclusive), we operationalized the variables / items, we build a robust index, captured the information among employees and presented the results to the top management. Another company asked me to learn from their many years of concept testing to understand which element of the concept board is having the greatest impact on success metrics.
b) Knowledge Mapping. During all the years working for super agile marketing teams I have never seen someone having the time to open dozen of past researches and conduct a meta-analysis to learn more about the communalities or the traits and states of their category. There is simple not time for it. You can give me your dozen reports and I will build for you a booklet with the key nuggets. This can can be used for example to input a workshop session.
c) Project Management. You run your Consumer Insight business and have both recurrent tasks and new requests from your demanding marketing / management team. But unexpected surges or a maternity leave or alike requires that you have a Partner that can jump on board immediately and continue the job as business as usual. I am very well networked with traditional research agencies like Kantar, Ipsos, Nielsen, Bases, etc and with boutique state-of-the-art companies that have that extra angle you need for those implicit motives behind decisions. Further I can take ownership not only of the full project but as well coaching decision takers on the "so what" of the outcomes, as example with "Insight to Action" workshops.
d) Teaching. You want to understand which methods we market researchers use for each of the business questions? Or you want to use the many online panel services offered out there to quickly and cost effective conduct studies yourself? However you feel you need fundamental knowledge to gain confidence. I can build a training plan for you or your employees to enable that knowledge. Remember in market research we all cook with water! There is no rocket science behind it, but plenty common sense.
Below a list of some of the methods and tasks I conducted in the past:
Creative Implicit Research Design (building specific indexes and KPIs)
Statistics and Data manipulation with SPSS, SAS and R
Ethnographies / Exploration
Volumetric forecasting (Bases I and II)
Concept tests and Innovation
Brand Assets and Health Research
Ad Test pre and post launch
ROI of media investment and Marketing Mix
Assortment at shelves
Eye and Behaviour Camera Tracking
Social Network Insights and listening
Nielsen and Kantar Home scan-panel experience
Web and Mobile survey.
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