Consumer & Shopper Insights Consulter

 

About me















A senior level consumer and shopper research executive in FMCG and the Service Industry with international experience primarily in Europe and Latin America at client and provider side as well as an independent consulter.

Most recent background includes support to SC Johnson (Glade, Raid, Mr. Muscle, Duck, Pledge) Southern Cone and European marketing commercialization teams as principal advisor for consumer and shopper insights.

 

News March 2016

Currently transitioning from my current job as Consumer Insight Manager at JC Johnson (Glade, Ziploc, Raid, Mr. Muscle, etc) in Switzerland to something else as my position in Europe will be closed due centralization of CI functions to HQ in Racine, WI.

So, a great chance for growth.


I'm convinced of the power of Brand-Consumer relationships and System I measurements, further I believe Brand Assets are core for winning at shelves leveraging the importance of shopper research.


With these believes I'm a valuable partner to enhance business at both client or supplier side.